Label Artwork For Home-Brewed Ale

Neck Label For Home-Brewed Beer

Well, it’s just a batch of home brew so it doesn’t need an entire identity and marketing campaign. But it’s nice if it has a label so you’re not stuck trying to Sharpie some tiny abbreviation on the cap, or worse—scribbling the batch date on a strip of blue painter’s tape and sticking it to … Continue reading

Art & Advertising: Portland’s Loyalty to a Chop Suey Sign

Hung Far Low

The American Advertising Museum once took up a storefront in Old Town. Its kitschy collection included Bob’s Big Boy, Buster Brown, Mr. Peanut, and the Jantzen Diving Girl in her red tank suit. I visited in 1999, five years before it was shuttered, and I became infatuated with its collection of Volkswagen magazine ads with … Continue reading

Book Covers Strictly for Fun

Goudy’s Diamond-Shaped Tittles & Punctuation… and Other Charms

This retro ad is super-cool, and set in enormous Goudy Old Style. I found it here. A chubby little font with mostly substantial uprights, Goudy Old Style is nice and readable as well as being a little on the dark side in the block on the page. That’s not automatically a bad thing, I’ve been known to … Continue reading

Book Cover Design

Proposed Book Cover Art

The book in question is a collection of short stories with a common thread; the life we settle for. When I first heard the title, without reading the manuscript, I knew exactly what it meant. An empty prairie, rutted dirt roads, coveralled diner patrons, plastic deer, and a weeded-over high school athletic field were among … Continue reading