Label Artwork For Home-Brewed Ale

Neck Label For Home-Brewed Beer

Well, it’s just a batch of home brew so it doesn’t need an entire identity and marketing campaign. But it’s nice if it has a label so you’re not stuck trying to Sharpie some tiny abbreviation on the cap, or worse—scribbling the batch date on a strip of blue painter’s tape and sticking it to … Continue reading

All Those Palettes and Menus, and it Turns Out the History Pane is King

Infinity Ball

What began as an eight-ball tattoo design got turned on its ear, in a manner of speaking, and became an “infinity ball” logo and artistic concept. The stationary version carries a different connotation than the one floating among the clouds. Photoshop just kept providing the media: brushes, paths, adjustment layers, filters, raster effects,  gradients, light effects, … Continue reading

Branding: Color + Image = Perception

In Tim Burton’s Beetlejuice, Catherine O’Hara and Glen Shadix—as homeowner and interior designer, respectively—are touring her recently purchased Victorian three-story when O’Hara scribbles the word “mauve” across the faded wallpaper of an upstairs bedroom. Shadix, in a fabulous eighties-era designer’s drawl says, “You read my mind.” Mauve. A hideous hue that is quite possibly paying … Continue reading