Branding: Color + Image = Perception

In Tim Burton’s Beetlejuice, Catherine O’Hara and Glen Shadix—as homeowner and interior designer, respectively—are touring her recently purchased Victorian three-story when O’Hara scribbles the word “mauve” across the faded wallpaper of an upstairs bedroom. Shadix, in a fabulous eighties-era designer’s drawl says, “You read my mind.” Mauve. A hideous hue that is quite possibly paying … Continue reading

Design Notes: Printing & Publishing

Wholesale Catalogs for the Willamette Valley's Nursery Industry

These catalogs utilized every wonder that current press technology has going. They all start life ahead of the game since their subject matter is already inherently attractive. It’s hard to mess up a photo of a healthy rhododendron in full late Spring bloom. But beyond that, their production points spanned the menu depending on the … Continue reading

Book Cover Design

Proposed Book Cover Art

The book in question is a collection of short stories with a common thread; the life we settle for. When I first heard the title, without reading the manuscript, I knew exactly what it meant. An empty prairie, rutted dirt roads, coveralled diner patrons, plastic deer, and a weeded-over high school athletic field were among … Continue reading